Digital Marketing Guidelines for Education
- November 13, 2018
Digital Marketing is the technique that is used to promote their products and services on various channels to reach much wider audiences digitally across the globe. Digital channels will allow the business to promote to right audience in masses and strengthen the business & the brand image of the Business.
Business need to have digital presence to survive in the market and give a good competition to the competitors.
Considering every aspect of Digital marketing. How to apply? How to manage? How to implement digital marketing in education system?
Digital marketing in Education System:
As Evolving new technology in daily basis, Internet became the search source for the people to find every piece of information. Internet has great influence for students and parents.
Education system adds different set of audience every year. Not every educational institution can promote about the college. The best way for education institutes to promote their courses and have visibility in digital world is through using digital marketing tactics.
Parents search for the education institutes for their children through internet rather visiting the institutes physically. Parents and even students are seeking to have an every piece of information about the education institutes such as the facilities, fee structure, curriculum, extracurricular activities, transportation, accommodation, and faculty.
There are some institutes which are allowing candidates to fill the application form online. And even the queries of the parents are also answered online.
Parents are gathering all the information of the education institutes from their websites and making a list of pros and cons before deciding the institute. It is very important for every institute to have digital presence which can happen by Digital Marketing.
Having Digital marketing implemented in Education Institutes will have a new opportunity to have more students getting enrolled.
Guidelines of Applying Digital marketing in Education Institutes :
Before Applying digital marketing in any industry, things we need to know are
• Who are target audience,
• Businesses presence in internet.
Considering all the details, we can choose the right channel for promotion of the business, by which business reaches the maximum target audience.
Some Digital marketing guidelines are below as follows:
• Create a website / Update the website:
Having a Website is very important for an Institute. A website is the primary source of information for the users. So, the website should be unique and should be able to communicate with the whole information needed.
Websites normally should have information and knowledge which are resourceful. Since Website is build for the education institute, it should have information about things they are offering to the audience and should be motivational, trustworthy for the students. Website should contain every answer for possible questions of the audience.
The Website should include the Institution Establishment, campus, environment, courses, faculty and their experience, facilities, and amenities, benefits etc. in an organized way. The webpage should be mobile optimized.
• Maintain Blogs to Motivate
A relevant blog can attract many audiences. Blog is considered to be source of information and knowledge. Students seek for Educational elements and current affairs information from a Blog.
Blog are written to promote the institute but also to provide information to the students, faculty to learn, write and share. Encouraging faculty and students to write blogs will be a advantage to get the new content regularly.
Blog can be informative about the trends in education sector. Providing new information and providing latest trends will gain reader’s interest.
• Search Engine Optimization (SEO)
Content Optimization help in high search ranking to be website which will help in reaching more number of prospects. Using the relevant keywords will help to drive more traffic to the Website.
Always keep update oneself about the competitors’ Keyword usage and marketing strategies.
By Adopting and having knowledge about industry trends will help to have a remarkable content. Using on-page SEO and off-page SEO will help to attain more audience.
• Social Media
Engaging in relevant social media platform is very useful. Institutes Promoting through useful content by targeting right social media to reach parents, students and faculty will be advantageous.
Social Media doesn’t follow the traditional marketing way, its two-way conversation. Social media channels which are useful to reach more students are Facebook, Twitter, LinkedIn, and Instagram. While reaching through these social media channels we can showcase the friendly manner of the institute.
While for students, social platform allows audience to directly interact with the Institute Management and get answers for their queries directly. Even management can also directly convey their message to parents as well as students directly.
• Promote via Paid Channels
By Google AdWords, Institutes can run ad campaigns targeting Audience in specific locations. Advantage of these AdWords is, Institutes can run these ads when there is need (demand) for example season when its starting and ending of the academic year.
Lead generation is seen more via Ad campaigns. And its effective to drive more traffic to the website and it’s a cost-effective way to get candidates.
• E-mail Marketing
E-mail Marketing is Most cost-effective way to reach many prospects. Mail Content must be like a solution for audience’s problem.
• Re- targeting Prospects
While not every person who open website will turn into a lead. Institutes should keep their effort to convert every prospect into a customer.
Those prospects should be re-targeted by follow-up emails and social media posts. Re-posting about the Institute achievements, alumni achievements will play a key role in prospects decision making.
• Customer Relationship Management
Getting leads via Google Ad campaigns is known. The other way to get leads is by Third party vendor and education portals. Once we have leads, Maintaining the relationship well with the audience is the major responsibility. Customer Relationship Management plays a major role to maintain the long-term relationships with the audience.
Education Institutes should take part in digital marketing has they have their traditional marketing going on. Digital marketing in the education sector has always given something big and valid to the right set of audience.